See the first draft
The lab shows a business interpretation, possible questions, bilingual draft content, limited website observations and next actions. Use it to ask better project questions. An illustrative example is not a client result and generated text is not approved business copy.
Ask for accountable scope
A proposal should identify decision owners, included items and review checkpoints. Ask what information is needed from you. For campaigns, clarify account ownership and spend; for websites, clarify approvals and maintenance.
Review evidence
Read the anonymised portfolio for scope rather than performance promises. Use the sourced answers to understand common search and AI claims. Judge whether the proposed work addresses your customer journey; a polished demonstration alone cannot establish commercial results.