Choose a decision
Compare a website with an online shop or organic search with paid search. If you already have a site, review its customer journey and the information on key pages. Select the guide that matches the decision you need to make.
Read the review date
The legacy guides are rewritten for 2026. They provide practical checklists and primary references where platform guidance matters, without historical predictions or guaranteed-growth claims. Check the linked documentation when implementing platform features.
Turn reading into a brief
Write down the question, the page or workflow involved and the person who can approve a change. Try the lab with public context and review its output. The trilingual answer library covers AI visibility, sitemaps, structured data and human review.