Build an inventory
Record the URL, intended reader and main question for each important page. Add the person who approves factual changes. Mark duplicates and outdated material. Identify pages that exist only because an old menu once linked to them.
Edit for the decision
Open with an answer to the main question, then add practical detail. Separate facts from examples. Use descriptive headings and a useful next link. Replace broad claims such as best service with a precise explanation of scope.
Keep the cycle manageable
Choose a small set of pages to review with the enquiry owner. Note the questions customers still ask and use them to plan the next edit. Before retiring a page, review existing links and choose a relevant replacement.