Begin at contact
Send a clearly labelled internal test enquiry through the intended route. Check who receives it and what they need next. A WhatsApp button only begins a conversation. Decide who owns the reply and how an unanswered message is noticed.
Read as a new visitor
Can someone explain the offer without opening several tabs? Does the page distinguish standard work from custom requests? Remove ambiguous claims and give visitors a way to ask about exceptions. Ask an unfamiliar colleague which sentence helped them decide.
Review after changes
Check contact links with a phone and keyboard. When an offer changes, update related language pages and campaign destinations. Keep a short change record so later observations can be connected to what was published.