Give customers a reference
List the questions people ask before an enquiry: what you provide, whether it fits their need, where you operate and how to reach you. A website brings those answers together under an address you maintain. A social profile may start the conversation; a page can provide the detail needed for the next decision.
Choose the job of each page
A service page explains the work and its boundaries. A product page helps a buyer identify an item. A contact page explains how to ask a useful question. Start with those jobs before selecting layouts. Avoid adding pages merely to repeat a keyword.
Assign responsibility
Name the person who keeps prices, availability and service information accurate. Record sources for claims and obtain approval before publishing examples. Decide which languages customers need and have each version reviewed by a native writer.
Review usefulness
On a phone, follow the journey from discovering the service to making an enquiry. Check information, links and contact ownership. Ask someone unfamiliar with the business to explain what you sell after reading. Use their confusion to improve the page.
Decide whether to sell online
Taking an enquiry and taking payment are different requirements. If a sale needs a specification check, begin with a clear enquiry. For a standard item, investigate catalogue, payment, fulfilment and support before choosing a shop platform.