Define the purpose
Write the customer action and offer the campaign should support. Align creative and destination information. Confirm that the enquiry owner understands the offer and can answer likely questions. This checklist does not prescribe platform settings.
Agree controls
Ask the account owner to approve budget, access and changes. Record what changed and the period being reviewed. Treat small samples cautiously; one conversation does not establish a reliable cost or return. No saving is promised.
Review the journey
Look for unclear offers, broken destinations and internal handover delays before assuming creative alone is the problem. Compare the ad with what customers find after clicking. Discuss enquiry quality and decide whether to revise, pause or continue.