Use the current term
Google Ads assets add information such as links or contact details, subject to type and eligibility. Review the platform documentation before configuring them. The older URL refers to extensions; this guide uses asset terminology.
Help the next decision
Match each asset to the offer. Check destinations and contact ownership. Remove expired promotions and unconfirmed locations. Follow the complete journey before enabling it rather than judging an asset only by its appearance.
Separate presentation from return
Define the customer action and how it will be checked. Review outcomes with enquiry or order owners. Costs and enquiry quality need context; an asset appearing does not prove a profit improvement. The old URL is not a promise of increased ROI.