Startup refers to a company in the first stages of operations. Startups are founded by one or more entrepreneurs who want to develop a product or service for which they believe there is demand. These companies generally start with high costs and limited revenue, which is why they look for capital from a variety of sources such as venture capitalists. About 472 million entrepreneurs and 305 million startups are created each year. Of those startups, 1.3 million are tech-related. Irrespective of the industry, most of them fail. Many startups fail within the first few years. That’s why this initial period is important. Why do these startups fail to pull through? Here are the top three startup myths revealed:  

#1: You need to raise money first before you start

Startups money capital

This is the misconception that each year kills millions of unique company models. In the minds of millions of young entrepreneurs, the next Amazon, Facebook, or TikTok is already simmering. Unfortunately, as a first step, they are out there hustling for investors. Most are unwilling to invest a single dollar in their own company or personal development, while they dream of millions from top-tier venture capital firms.

Your startup will thrive if you can grasp people’s concerns and solve them in a meaningful way. Whether or whether you have investors. Interacting with others. Getting feedback on your concept. It’s being fine-tuned. It’s being prototyped. If founders maintain their consistency, their ideas will gradually gain traction.

The best and most important investment you can make in your startup is in yourself. The second is the time you spent learning about your possibilities.

#2: Startups need a unique idea to succeed 

Unique idea for startup

Many people believe that a startup is a new company that has come up with a fresh business idea, intends to make an immediate effect, and eventually takes over the market. This is a dangerous misconception. Many people believe this myth since startup success is often modelled after unicorn stars such as Mark Zuckerberg, Larry Page, Elon Musk, and Jack Ma.

Facebook was far from the first social media platform. It was a rip-off of Myspace and houseSYSTEM. The first search engine was not Google. Overture invented search monetization, not Google. Farmville was not created by Zynga; it was a copy of Farmtown. Farmtown was, in turn, a rip-off of HappyFarm, a Chinese game.

Customers expect your product to be one-of-a-kind, and your execution to be faultless. Your company idea has nothing to do with your success..

#3: If you build it, they will come

The saying “if you build it, they will come” is a prevalent one in the startup world. Many people have spent years building startups, investing their time, energy, and life savings in the hopes that their sponsors will notice their efforts and come after them, but this has never happened. Most people are aware of Yahoo’s, Google’s, and Facebook’s enormous success.

After all, these are simply free websites that attract a large number of visitors. This offers entrepreneurs a false sense of security, leading them to believe that inventing technology and putting it out there is all they need to do to attract people. They are oblivious to the fact that Google floundered for years before becoming well-known.

Ninety percent of the work that goes into starting a business is hidden from view. It is the best-known product that wins in this world, not the best product. As an entrepreneur and business founder, you must devote the majority of your time on publicizing your concept.

Here at AllMeans we are experts in helping you accelerate your business growth.  Contact us today to discover more about our services!

Published On: July 9, 2021 / Categories: Digital Marketing /

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