A polished launch is not a demand test
Separate what the team knows from what it hopes customers will do. Write a short offer and ask a potential customer to explain it back. Record the unanswered questions. A demo should help investigate uncertainty rather than disguise it.
More channels may not be the next step
Choose a journey you can support. Who answers enquiries, confirms the sale and fulfils the work? Adding promotion before that handover works may create unresolved conversations. Give the next action a named owner.
Set a checkpoint
Decide what evidence would change your mind before expanding spend. Record context and limitations. Do not turn a handful of reactions into a market-size or revenue claim. Agent-generated customer questions remain hypotheses until investigated.