StyleAdv, a signage supplying & large format printing company that provides high-quality printing services in Singapore, discovered in March 2021 that it needed a better solution to manage and increase its marketing strategies to help expand its business.
SEO or Search Engine Optimization is the primary tool that we used to get this business to soar. Our professional team researched the best keywords to use on their website. The right keyword has to lead them to a higher ranking in the Google search engine. As a result, the company has come up in Google’s Top 3 when customer’s search about signage. It is an outstanding achievement, and it helps their business in many ways. Read on to find out what are the same challenges faced by Style Adv and what strategies are used by AllMeans’ experts to solve them!
Who Is StyleAdv?
StyleAdv is a high-quality printing and signage firm that specializes in large format printing. They specialize in large format printing, PVC stage backdrops, wall murals, banner printing, display stands, and the installation of lightboxes, signboards, 3D signs, acrylic displays, and signs.
Their workforce is competent and committed to offering high-quality production to assist their clients in achieving optimum outcomes and efficiency. As a result, they have been the preferred printing solutions of some government agencies and homegrown brands in Singapore.
They use the newest technology and print management infrastructure to provide the most comprehensive digital printing services for your advertising, design, and printing needs to suit your marketing and product promotion needs.
Challenges
Our partnership started to solve these challenges: :
- Attracting Organic Traffic
- Getting Results During the Coronavirus Pandemic
- Highlighting Their Strengths and Authority in This Industry
Getting stuck in the mud with organic traffic is one of the most common reasons Style Adv hired a professional SEO firm. As a result, we raised their organic search revenue by 300%. We’re proud to also help them achieve this amid a global pandemic that had never been seen before.
Our relationship with StyleAdv began in early 2021. They have been heavily relying on paid ads on Google to attract leads. Unfortunately, this is not sustainable as the bids for their industry keywords have become more competitive due to the pandemic. As a result, they are looking for ways to get more attention for their business.
They already had their website for their business. However, our team suggested rebuilding their site in a more sophisticated and user-friendly way. They deliver high-quality signages using top technology and have been trusted by multiple government agencies and big brands in Singapore. Yet, these weren’t highlighted on their website. Our team thought it’s such a pity as they deserve a better website!
Solution
Our experts developed a comprehensive digital marketing plan to help Style Adv re-build organic traffic and grow its business during the coronavirus outbreak. There were various components involved:
- SEO
- SEM
- Social Media
Search engine optimization (SEO) is the main focus as our team firmly believes in the power of organic traffic. We help to retarget generic keyword terms on their website, such as “signage Singapore.” Creation of new content and the development of websites to assist consumers in helping users find reliable sources of information in learning everything they need to know before purchasing new products.
New content for Google and users proving they were a reliable source of information about signage was one of the goals. In addition, to boost the domain authority of a website and the amount of referral traffic it receives from reputable sites, it is necessary to build high-quality backlinks to relevant top-of-funnel pages. In all areas, impressions and clicks increased, and numerous pages acquired positions on the first page of search engine results pages (SERPs) for relevant and valuable keyword terms.
Search Engine Marketing (SEM) is also in our plan to help Style Adv advertise its products on the internet. SEM is a method for increasing presence on search engines by utilizing paid tactics. It is often referred to as Pay Per Click (PPC) (pay-per-click). Instead of employing strategies that assist a website rank organically, SEM uses PPC advertising platforms such as Google Ads and Facebook Ads to reach your target audience using the available various ad types.
And, as a method, it encompasses everything from setting up and optimizing sponsored ads to managing the account to boost conversions and returns. In addition, comprehensive keyword research and competitor insights are typically conducted before the start of a campaign by SEMs to create targeted campaigns that place their products and services in front of a target audience.
Lastly, we use social media platforms to market their products more broadly. The media platform has been known to have a wide variety of audiences. We set up their Facebook, Instagram, and LinkedIn, a significant platform their target clients use to connect. We publish content based on their client’s signage photos and stay engaged with their target clients to build awareness and establish branding. Facebook and Instagram ads have also been executed to reach out to a customized list of audiences.
Results
We not only helped them to get through the pandemic, but we also helped it to continue growing and generating more sales in only four months. With our comprehensive digital marketing strategy, which focuses on SEO, StyleAdv has witnessed and believed in the power of SEO. As a result, the website has successfully got more exposure on the internet from a broader audience. In the first four months of using our services, their sales grew to 300%. In addition, this plan has helped Style Adv gain more organic traffic to their website and attract more customers to do signage with them. Want us to help you gain more traffic to your website? Contact us for a FREE consultation!
