While Google makes it quite simple to get started, there is no denying that the world’s largest advertising platform is becoming increasingly competitive. A new account can be created in minutes, but no successful campaign can be created in that time.Indeed, if you’re not careful, it’s very easy to lose money with Google Ads. What worked yesterday may not work tomorrow as the game evolves.
The sheer number of settings, data, and options available in Google Ads might be perplexing in the beginning, leaving some marketers feeling paralysed by choice. But here’s the catch, if you want to obtain the best ROI possible, you must embrace Google Ads’ many amazing assets and tools – you can’t just dip your toes in and hope for the best.
Some extensions will be more beneficial to your company than others. Understanding what ad extensions are and how to use them effectively is the first step. Ad extensions that are used correctly will produce more clicks and increase the profitability of your ad campaign. So, are you ready to dive into the thrilling world of Google ad extensions?
How to Configure Google Ads Extensions
Once you’ve logged into Google Ads, follow the steps below to configure extensions:
1. Decide on a campaign or ad group.
2. To build a new extension, click the “Ads & Extensions” tab on the left, the “Extensions” tab at the top, and then the giant “ + ”.
3. Choose the extension you want to create from the drop-down option that displays (hovering over each extension will show a brief description of what it does)
Modify each sort of extension you want to set up (Google will show you a preview of your ad as you develop it), then save.
Google Ad Extensions Come in a Variety of Forms
- Location Extensions
To encourage visitors to visit your business’s actual location, include a location and map.
- Extensions to Affiliate Locations
Display sites where affiliates sell your items and services to visitors.
- Callout Extensions
Showcase your company’s distinct values. Popular callouts include 24-hour services and free delivery.
- Call Extensions
Add a call extension so that potential consumers can simply contact your company.
- Extensions to Sitelinks
Direct people to certain pages on your website. This ease of access increases the likelihood that visitors will click your link rather than competitors’ ones that do not have sitelinks.
- Snippet Extensions with Structure
List particular examples of your company’s products and services, such as “Products: Shoes, Children’s Clothing, Menswear, Sportswear.”
- Price Extensions
Show visitors particular pricing information for your items and services.
- Extensions for Apps
Provide links to a download page to encourage visitors to download and use your app.
- Lead Form Extensions
Encourage visitors to fill out a form immediately from your ad (e.g., an interest form, a contact information form, etc.).
- Promotion Extensions
Emphasize ongoing sales and savings opportunities.
Google Ads extensions can help you increase traffic and conversions.
Google Ads is a fantastic tool that any company should use to increase sales and revenue. Although ad extensions are a sophisticated feature, they are simple to use and can greatly enhance your click-through rate, post-click landing page views, and, eventually, conversions.
If you’re looking to create distinct, fast-loading post-click pages for each offer to convert ad clicks into conversions, contact digital marketing experts for help!
